Work · Digital marketing agency
BacklitMedia.
Backlit Media is a digital marketing agency serving Toronto and Miami with high impact content, paid advertising on Meta and TikTok, and conversion focused web design. We delivered the full rebrand from A to Z: logo, identity system, and website, positioning them as the professionals their results already prove.
The scope
End to end
Brand identity
The full rebrand from zero: a bold wordmark with the signature flame, a disciplined palette, and typography with real authority.
Visual system
Rules for color, type, and layout so a content heavy agency stays unmistakably consistent across every video, ad, and deck.
Web design
A clean, conversion focused website that showcases the work, proves the results, and books the call.
The brief
Backlit sells growth to leading brands, so its own brand had to clear the same bar. The agency needed an identity with authority: minimal, high contrast, and instantly credible.
The work
We rebuilt the brand from A to Z: logo, palette, typography, and usage rules, then carried the system onto a website built to turn browsers into booked calls.
For agencies
Agencies hire us for their own brand, then keep us behind the scenes. We also white label web design, development, and SEO for agency clients, with account management handled. See the white label partnership
Brand DNA
The brand system
Complete marketing systems that generate traffic, leads, and revenue.
Black and white does the talking, one orchid purple hit does the pointing. An editorial system built for an agency that leads with content.
- Content engine
- Minimalist authority
- High contrast
Color palette
Five colors
-
Pure White
- Hex
- #FFFFFF
- RGB
- 255, 255, 255
- CMYK
- 0, 0, 0, 0
-
Jet Black
- Hex
- #000000
- RGB
- 0, 0, 0
- CMYK
- 0, 0, 0, 100
-
Orchid Purple
- Hex
- #9333EA
- RGB
- 147, 51, 234
- CMYK
- 37, 78, 0, 8
-
Snow White
- Hex
- #F8F9FA
- RGB
- 248, 249, 250
- CMYK
- 1, 0, 0, 2
-
Denim Blue
- Hex
- #71717A
- RGB
- 113, 113, 122
- CMYK
- 7, 7, 0, 52
Typography
Two faces
Display
Montserrat
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789 ! @ # $ %
Text
Sans Serif
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789 ! @ # $ %
Brand voice
Values · aesthetic · tone
- Values
Measurable Growth, Strategic Creativity, Data-driven Execution, High-impact Content
- Aesthetic
-
- minimalist authority
- high-contrast clarity
- sophisticated simplicity
- modern professionalism
- results-centric design
- Tone of voice
-
- Professional
- Results-oriented
- Modern
- Ambitious
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