Work · 02 · Opinion platform

VAZA.

VAZA is an opinion-based platform where users vote on matchups across sports, entertainment, music, anime, and pop culture. Players can vote for free or back their take, with payouts based on the final results and how close the matchup runs.

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Client

VAZA

Industry

Consumer · entertainment

Role

Landing page · funnel · backend

Stage

Pre-launch

Live

vaza.vote

Pre-launch landing page of the VAZA website, with the headline Where Your Opinion Pays above a join-the-waitlist email form.
[ The system ] Every lead captured, organized, and followed up automatically

The scope

01 / 03

01

Lead-capture landing page

A single conversion-focused landing page built to turn pre-launch attention into signups, with one message, one action, and no leaks.

02

Pre-launch funnel

The journey from first click to confirmed lead, engineered step by step so early believers don't slip away between touchpoints.

03

Backend automation

The backend that captures, organizes, and automates the entire lead flow, so every signup is routed and followed up without manual work.

The brief

Ahead of launch, VAZA needed to turn attention into an audience and capture early believers, keep them organized, and stay in front of them automatically.

The work

We built the landing page and the funnel behind it, then wired the backend so every lead is captured, sorted, and followed up around the clock.

Brand DNA

The brand system

VAZA logo mark
Pick a side. Win the room.

A dark-mode competitive arena. The identity runs on high-contrast precision and a single electric accent, so live matchups stay the loudest thing on screen.

  • Consumer platform
  • Dark mode first
  • Neon accent

Color palette

05 colors

  • Obsidian Black
    Hex
    #000A29
    RGB
    0, 10, 41
    CMYK
    100, 76, 0, 84
  • Bright Turquoise
    Hex
    #4EEBC8
    RGB
    78, 235, 200
    CMYK
    67, 0, 15, 8
  • Pure White
    Hex
    #FFFFFF
    RGB
    255, 255, 255
    CMYK
    0, 0, 0, 0
  • Obsidian Black
    Hex
    #12172B
    RGB
    18, 23, 43
    CMYK
    58, 47, 0, 83
  • Royal Blue
    Hex
    #4E7BEB
    RGB
    78, 123, 235
    CMYK
    67, 48, 0, 8

Typography

02 faces

Display

Rajdhani

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789 ! @ # $ %

Text

Inter

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789 ! @ # $ %

Brand voice

Values · aesthetic · tone

Values

Competition, Community-driven, Transparency, Innovation

Aesthetic
  • dark-mode gamification
  • neon-accented energy
  • pop-culture-centric
  • sleek digital arena
  • high-contrast precision
Tone of voice
  • Energetic
  • Bold
  • Casual
  • Hype-focused

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