Work · 03 · Healthcare AI

Callura.

Callura provides AI-powered phone support for healthcare clinics, answering calls, booking appointments, and following up with patients 24/7, integrated with the practice's existing scheduling and patient management systems.

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Client

Callura

Industry

Healthcare AI

Role

Brand identity + web design

Platform

Framer

Live

calluravoice.ai

Homepage of the Callura website, with the headline We Answer Clinic Calls and Book Appointments 24/7 above a row of partner logos.
[ The identity ] Logo, palette, typography, and visual system in one voice

The scope

01 / 03

01

Brand identity

The complete brand system, including logo, color palette, and typography, built to feel clinical enough for practices and human enough for patients.

02

Visual system

Components, patterns, and usage rules so the brand stays consistent everywhere it appears, from pitch deck to product UI.

03

Web design in Framer

The marketing website designed in Framer to carry the identity onto the screen, from first impression to booked demo.

The brief

A new AI voice platform for healthcare needed to sound and look trustworthy from day one: clinical enough for practices, human enough for patients.

The work

We crafted the complete identity, including logo, palette, typography, and visual system, then designed the site in Framer to carry it everywhere the brand speaks.

Brand DNA

The brand system

Callura logo mark
AI voice that never misses a lead or booking.

Healthcare software has to feel safe before it feels clever. The system stays minimal and clinical, with one sapphire accent carrying every action.

  • Healthcare AI
  • Trust-oriented
  • Clinical modern

Color palette

05 colors

  • Pure White
    Hex
    #FFFFFF
    RGB
    255, 255, 255
    CMYK
    0, 0, 0, 0
  • Sapphire Blue
    Hex
    #0450D4
    RGB
    4, 80, 212
    CMYK
    98, 62, 0, 17
  • Jet Black
    Hex
    #000000
    RGB
    0, 0, 0
    CMYK
    0, 0, 0, 100
  • Chalk White
    Hex
    #F5F5F5
    RGB
    245, 245, 245
    CMYK
    0, 0, 0, 4
  • Obsidian Black
    Hex
    #262626
    RGB
    38, 38, 38
    CMYK
    0, 0, 0, 85

Typography

02 faces

Display

Montserrat

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789 ! @ # $ %

Text

Inter Display

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789 ! @ # $ %

Brand voice

Values · aesthetic · tone

Values

HIPAA Compliance, Security & Privacy, Operational Efficiency, Revenue Recovery

Aesthetic
  • minimalist-professional
  • trust-oriented
  • clinical-modern
  • streamlined
  • ethereal-tech
Tone of voice
  • Professional
  • Data-driven
  • Efficient
  • Authoritative

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