Services · 05 · Google Ads
Google Ads,tuned to ROAS.
Skybound is a Toronto Google Ads agency. We run search, Performance Max, and YouTube with one number in charge: return on ad spend. Account structure, creative, and conversion tracking, all senior run and tied to revenue.
0x
Average ROAS inside 90 days
$0M
Client revenue driven, tracked
0%
Of accounts run by a senior
What you get
04 deliverables
Account architecture
Campaign structure built around your margins and search intent, not around what spends fastest. Every campaign has a target and a kill threshold.
Conversion tracking that tells the truth
Server side tagging, offline conversion imports, and revenue mapping. Decisions come from real pipeline data, not from platform optimism.
Creative and landing alignment
Ads and landing pages built as one system. The promise in the ad is the promise on the page, which is where Quality Score and conversion rates are actually won.
Weekly optimization, monthly truth
Bids, budgets, negatives, and tests managed weekly. A monthly report that reads like a P and L: what we spent, what it returned, what changes next.
The approach
Clicks are a cost. We manage Google Ads like a portfolio: winners get budget, losers get cut.
Our accounts average 4.2x ROAS inside 90 days because we refuse spend that cannot be tracked to revenue. That starts with measurement: before scaling budget we wire conversions to actual pipeline, then feed the algorithm truth instead of form fills that never close.
Proof
On the record
$1.2M
4.8x
Questions, answered
How much should I spend on Google Ads?
Enough for the data to teach us something: usually a few thousand dollars monthly minimum in competitive Toronto niches. We size the starting budget to your economics on the first call.
What is your management fee?
Flat retainer scoped to account complexity, from the lower bands of our brief form. No percentage of spend, so our incentive is your return, not your budget.
How fast will I see results?
Signal in the first two weeks, meaningful ROAS readings by weeks four to six once conversion data accumulates. Our 90 day average across accounts is 4.2x.
Do you build the landing pages too?
Yes, through our landing page service. Ads and pages built as one system convert measurably better than ads pointed at a generic homepage.
Google Ads or Meta ads first?
Google captures demand that already exists, Meta creates it. Tight budget with active search volume: start Google. Building category awareness: start Meta. Many clients graduate to both.